Authentic
Insightful
Precise
Shaped by
design
Moved to New York in 1994 to pursue a life shaped by design. Later, he led the visual transformation of a global window covering brand, Vertilux, creating both corporate and product identities, and driving the organization’s growth to $50M a year through strategic design and branding over the years, a steady climb with no shortcuts, just results.
Working from his well-established base in Miami, Louis helped change how the window treatment industry presented itself across LatAm markets. He spent years art directing marketing and print materials, and creating immersive experiences for numerous wholesale trade show participations in Germany and across several cities throughout the United States.
Louis Blanco reimagined the visual identity of the pyrotechnics wholesale industry at Spirit of ’76, repla-cing it with a bold new approach. Established and working from Missouri, he helped elevate a sector by introducing a refreshed concept to label design to modernize and Americanize a space long dominated by foreign aesthetics disco-nnected from the U.S. market. Louis’ designs broke that mold, bringing relevance and visual impact to a traditionally stagnant category.
His work process blends analog craft with digital precision. Louis has worn marketing and PM hats, but he has always been a designer. Louis is a designer. A damn good one. Professional, dedicated, reliable, loyal, precise, insightful, and unmistakably authentic.
Overview
Graphic Designer with over a decade of experience executing brand systems and visual communication across digital and print formats. Proficient in Adobe Creative Suite, AI-integrated workflows, and digital production pipelines.
Specialized in structured design execution, logo, print, marketing, and digital assets for web, email campaign, and digital presentation. Adept at translating brand strategy into clean, functional visuals that scale across platforms.
Experienced in design project management, team coordination, vendor sourcing, and prepress production, with a sharp eye for file structure, consistency, and production readiness. Comfortable working independently or within collaborative environments.
Well-versed in some related industry standards and regulations. This expertise ensures that his work and designs meet critical safety, accessibility, and legal requirements, and solid knowledge of WCAG (Web Content Accessibility Guidelines) standards, ensures digital design meets accessibility requirements helping brands meet legal standards and effectively serve diverse audiences.
Fluent in English and advanced Spanish, with cross-cultural design experience spanning North and Latin America. Reliable, precise, and process-driven, with a clear under-standing of both creative vision and operational execution.
Capabilities
DESIGN THINKING
Empathy / Problem solving / Collaboration / Open-mindedness / Active listening
BRANDING AND IDENTITY
Corporate and product identity / Logo design / Product naming / Style guide application / Advertising design / Consistency enforcement
PRINT & DIGITAL DESIGN
Digital presentations / Collateral: catalogs, brochures, posters, manuals, postcards, flyers, stationary, banners / Packaging and label design / Lettering design / Point of sales system (P.O.S.) / Storytelling / Digital banner & web asset design / Editorial page layout / Magazine & newspaper design / Billboards
DESIGN SOFTWARE
Adobe Illustrator + CADtools / Adobe InDesign / Adobe Photoshop / Adobe Premiere Rush / Acrobat / Adobe Express / Adobe Dimension / Canva / Apple Keynote / Microsoft PowerPoint / Google Slides / Sketch / SketchUp / Sharpr 3D
PHOTOGRAPHY
Photo shoot direction / Photo retouching / Asset management / Hi-res file archiving
PROJECT MANAGEMENT
Clear design vision / Planning / Resource allocation / Multivendor selection / Staff coordination / Effective communication / Timeline tracking / QA
PRODUCTIVITY TOOLS
Google Workspace / Slack / Microsoft Office / Shopify / Dropbox / Zoom / Artificial Intelligence
TRADE SHOW
Graphics and product displays / Booth structural design / Planning, installation and teardown
ARTIFICIAL INTELLIGENCE
Google AI Suite / xAI Grok / OpenAI ChatGPT & Dall-e / Midjourney AI / Claude AI / Leonardo AI / Mystral AI
PRINT PRODUCTION
Prepress / File preparation / Proofing / RIP software / CMYK+W / Delivery
WEB, EMAIL & SOCIAL MEDIA
Wix Web Builder & Wix Email Campaign Tool / Squarespace / WordPress / Mailchimp / Constant Contact
MAC AND SERVER FILE MANAGEMENT
Version control / Asset archiving / Naming systems / Back up
WCAG STANDARDS
Web Content Accessibility Guidelines (WCAG) / Accessibility Compliance / Color Contrast / Keyboard Navigation / Screen Reader Compatibility / Semantic Structure / Inclusive User Experiences / Legal Standards
INDUSTRY STANDARDS
United Nations UN0335 1.3G & UN0336 1.4G / NCFS Consumer Safety Guidelines / ADA Standards / APA Safety Guidelines & Training / NFA Safety Recommendations / DOT 49 CFR 173.64 Classification & Handling
EDGE
Accountability / Collaboration / Attention to detail / Communication / Adaptability
LANGUAGES & COPYWRITING EXPERTISE
Fluent in English and advanced Spanish. This bilingual prowess combined with hands-on experience crafting compelling campaigns, equips me to deliver persuasive copywriting in Spanish that resonates with Hispanic audiences.
Print Design
WHEN DESIGN BECOMES TANGIBLE
Where every choice, from paper texture to ink density, leaves a physical impression. Louis’s approach bridges eras: grounded in traditional prepress and CMYK offset printing, yet fully fluent in RGB digital workflows, RIP software environments included.
He obsesses over the details, dot gain, registration, color calibration, and never treats print as an afterthought. Each piece, whether a poster, catalog, stationary or brochure, is crafted for real-world impact. It’s not just about awesome layout, it’s about storytelling that can be held, unfolded, mailed, framed, or passed hand to hand.
Print, when done right, doesn’t just communicate, it converts, persuades, and endures.
Louis is a specialized and experienced Print Designer focused on the creation of visual pieces intended for printed media such as:
• Packaging & Labels
• Catalogs
• Manuals & Technical Sheets
• Brochures & Flyers
• Point Of Sale Materials
• Stationary
• Presentations & Reports
• Magazines & Newsletters
• Books & Booklets
• Posters & Banners
• Billboards & Signage
• Vehicle Wrapping
His work combines technical knowledge in prepress, color management, and physical formats with exceptional creative skills in composition, and a deep understanding is essential — of how graphic elements interact with physical materials like paper, cardboard, vinyl, plastic, or fabric, as well as the use of CMYK processes, spot colors, Pantone systems, color registration, die-cutting, and special finishing effects such as varnishing, metallics, and embossing, plus the specific and critical knowledge required for both offset and digital printing.
LOUIS THE PRINT DESIGNER
Knows how to design with the final physical object in mind, not just the screen.
Knows how the crucial care of photo resolution, and how to prepare print-ready files (prepress).
Knows how to work with trim margins, folds, real-scale layouts, bleeds, overlaps, knock-outs.
Knows how material support and final finishing affect the perception of design.
Knows how to transform abstract ideas into pieces that can be touched, unfolded or left bound.
Digital Design
Digital assets should speak clearly, load fast, and look sharp on any screen. Louis work ranges from designing interfaces and visual elements for interactive platforms to creating branded graphic assets for web banners, social media, email marketing campaigns, digital presentations, motion graphics, and more, always ensuring that content and each pixel align with purpose.
Unlike print design, digital design requires technical command of aspects such as screen resolutions, file weight optimization, accessibility, interactivity, and responsive behavior, as well as a deep understanding of the visual languages specific to each digital platform.
LOUIS THE DIGITAL DESIGNER
Knows how to design for screens: how it will look, how it will load, how it will adapt to each device.
Knows how to create optimized visual assets for web, apps, social media, or interactive campaigns.
Knows and understands how design systems, visual frameworks, and flexible grids work.
Knows to prepare assets that integrate into development pipelines or no-code tools.
Knows how to work with digital typography, RGB color, and visual accessibility.
Knows how to apply the right design judgment to balance aesthetics, functionality.
Knows how to collaborates directly with developers, programmers, or digital strategists.
Logo Design
LOUIS’ REAL BEGINNING
Guided by his eye, his muse, and his toolsets of ROTRING Rapidographs, the unforgettable LETRASET (Helvetica, Eurostile, Futura or Avant Garde) and his iconic IBM Selectric Composer, only complete with interchangeable typeballs for each font family (remember?), Louis created hand-crafted lettering that smelled more like art than anything else.
Transferred letter by letter, then traced manually with his ‘tiralíneas’, Louis was already designing logos long before he knew that’s what he was doing, he was just a 12-year-old teenager. Louis drew, marked, and invented symbols on everything he could find. He sketched, refined, and created visual marks with intention. Logo design became a natural extension of that early discipline.
IF IT’S NOT ALIVE, IT’S NOT A LOGO After all these miles, Louis Blanco has a highly trained eye. To him, a logo carries the full weight of a brand’s story. Each logo project is a cycle of refinement, balancing line weight, adjusting typography, and aligning every detail. The result is never just a logo. It’s a piece of living design, a visual signature built to stand confidently on any stage.
Louis is a professional specialized in the creation of logos, emblems, and unique, memorable, and functional visual symbols that represent the identity of a corporate brand, product, institution or even an individual. He translates the essence, values, and personality of a brand into a compact and lasting visual system, capable of communicating clearly across multiple formats, sizes, contexts, and platforms.
LOUIS THE LOGO DESIGNER
Knows how to understand the importance of balance between form and function.
Knows how to master the principles of visual identity, applied typography, symbolic composition, visual geometry, color theory, and conceptual reduction.
Knows how to work with iterative processes: brand research, exploration, and validation.
Knows how to design logos that work perfectly both in digital, print, and large/small scales.
Knows how to implement that logo so it lives inside a broader, higher-level brand system.
Knows how to deliver optimized files, organized into specific versions for all application needs.
The following collection offers a glimpse into Louis’s ongoing journey in logo design: marks created for clients of every scale and sector, each with its own story and purpose:
Miscellaneous
Louis Blanco has designed a wide range of commercial vehicle wraps, from branded box trucks and vans to full semi-trailers, transforming everyday surfaces into bold, moving brand statements.
At trade shows, his work goes beyond the graphic: he creates immersive visual environments, booth layouts, structural designs, and full P.O.S. systems, from roll-up banners, posters, branded flags and inside banners, to die-cut life-size characters, exterior billboards, and even baseball stadium signage.
Whether on cardboard, vinyl, fabric, wood, or steel, the design intention is the same. Louis works with a designer’s eye, not just on paper, but on anything that can carry a message and become part of a brand. The pen stays steady.
