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OVERVIEW

I am known for my streamlined and conceptual approach to design. I have extensive experience in visual communications and graphic design for both print and digital mediums.

My work is characterized by a strong use of meticulously chosen rational and emotional typography, attractive layouts, perfect geometric shapes, and colors. I specialize in simple yet impactful and aesthetic branding design for consumer and wholesale projects.

As a designer, I am analytical, detail-oriented, and highly proficient in problem-solving with a proven ability to manage multiple projects. I consistently embrace the latest technological methods, including leading industry software, equipment, and AI. Through detailed and well-thought-out prompts I work with Artificial Intelligence to deliver high-quality graphics, images, and photos for multiple design projects.

Bilingual in Spanish at an advanced level, with a very deep vision and understanding of the Hispanic culture both in the United States and South America.

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CAPABILITIES

Rigorous in all creative phases, from planning and conceptualization to execution. Experienced with marketing project management.

Expertise in manipulating quality low-res images/graphics files for the web, and high-res files for print in CMYK, RGB, Pantone format. Comprehensive understanding of the pre-press file preparation for both digital and traditional print processes.

Mastery of Adobe Creative Suite, particularly Illustrator, Photoshop, InDesign, Dimensions, Acrobat, and Adobe Express. Solid knowledge of Apple iWork's Keynote, Pages, and iCloud. Also the macOS, Apple hardware and equipment support. Advanced proficiency in Google Workspace, Canva, Figma, Dropbox, Slack, AI, and Microsoft Office's Powerpoint.

As a Design Prompt Specialist, by using Artificial Intelligence and crafting precise prompts, I have achieved valuable assets that seamlessly integrate into my designs, maintaining consistency in textures, color palettes, and overall style.

Advanced proficiency in web design with no-code web design tools, such as Wix web design tools, Bubble, Squarespace, Shopify, and Wordpress.

Strong communication skills, both verbal and written. Excellent grammar, spelling, punctuation, sentence structure, proofreading, and editing skills. Bilingual, fluent in Spanish enhancing communication across diverse audiences. Experienced in remote collaboration delivering solutions across different human cultures for years.

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TRAJECTORY

I am known for my work in the window covering industry including brand identity for Vertilux and many distributors across the Americas (JCPenney, Lowe's, and Home Depot PR/Argentina) in the early 2000. My work has had a significant impact on the domestic fireworks industry over the past decade, thanks to an innovative, distinctive, and unconventional concepts and approaches to design for consumer brands such as SkyBacon, Tako, Realtree, 76 ProLine, and collaborations with Brothers Pyrotechnics.

Principal Visual Designer
Spirit of 76 LLC - Columbia, Missouri
Established and sustained the company identity significantly increasing brand recognition in the U.S. fireworks industry.
Designed all wholesale print collateral, retail (stores and tents) marketing and P.O.S. materials, and product label/packaging design for various brands. Created billboard design, social media images, and different web assets. Conceptualized memorable comic characters, logos and seals. More about Spirit of 76 Fireworks.

Graphic Designer / Marketing Project Manager
Vertilux Limited - Miami, Florida
Developed a wide range of high-quality print design for many retail marketing materials and ads for America's distributors. Designed and organized conference and events, including booth graphics and structures. More about Vertilux.

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WORKS

These work samples reflect the commitment to excellence and passion over the years. The selection showcases my expertise from conceptualization and development to final production.

The creative process involved crafting unique visual concepts tailored to the client's objectives, applying advanced color theory for visual appeal, selecting typography that complemented the overall aesthetic, and developing layouts to enhance readability and visual communication flow, includes covers, ads, formats, effects, and more. I also designed striking graphics relevant to the content, retouched and corrected photos to meet high standards, and led photoshoots to capture images aligning with the design and identity.

I handled multiple stages of detailed revision to ensure everything was perfect before proceeding to the pre-press stage. Also, I meticulously prepared digital files for print, selected appropriate paper and materials, oversaw proof final approvals, and supervised the final production.

logo design

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